The unique aspect about the Expert Elite program is that it doesn’t stop at community it is the concept of Total Community. They have delivered 7,000 accepted solutions, received 17,000 kudos and posted 60,000 replies. The program now has over 200 members representing 23 different countries. These people have demonstrated a strong sense of leadership and use an engaging style of collaboration that contributes to a healthy and valuable customer community. The Autodesk Expert Elite program was created to recognize customers around the world who have contributed a significant amount of time, knowledge, and assistance to fellow customers.
Autodesk communities received over 27 million unique visits in the last 12 months.The tactics have delivered the following success metrics: The company’s collaborative and proactive approach is supported by several key programs, including Expert Elite, Knowledge Network, and Autodesk Help Webinars. The company shares product use information, solves potential product issues, and promotes best practices to proactively supply customers with the tools and information needed for a successful product experience. Now its eight communities in multiple languages, offer customers unique experiences by industry, region, and expertise level. It has evolved to focus on collaborating with and anticipating the needs of customers. Dating back to 1986, with Compuserve, Autodesk has leveraged community to foster peer-to-peer to support, drive greater brand affinity, and solidify relationships with its customers. One of the pillars of the Autodesk social strategy is its branded community which is the main hub for directly connecting with customers.
The strategy includes activations on Facebook, nearly 200,000 followers on Twitter, more than 40 million views on YouTube, and a branded community, running on the Lithium platform, that has seen its unique visitors grow by 34% in the last year. The company drives customer loyalty and product affinity through a Total Community strategy.
#Autodesk drive software#
How does a B2B software company build customer loyalty and increase the value of each customer with an ever-changing social landscape? Autodesk, one of the world leaders in 3D design, engineering, and entertainment software, has found the answer – delivering on customers’ needs before they ask.
0 kommentar(er)
